Market Analysis - Sales Performance Management SPM

Market Analysis Management

The Market Analysis & Competition Management Module enables businesses to create more effective sales strategies by analyzing the competitive conditions in the market in detail.

This module provides insights that provide competitive advantage by evaluating competitors' product positioning, pricing policies and campaign strategies. It also allows businesses to identify new opportunities by examining customer behavior, market trends and industry dynamics.

Thanks to competitive analysis, pricing policies and campaign evaluations, businesses can quickly adapt to market changes and increase their competitiveness.

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Market Analysis & Competition Management Module

Provides businesses with a competitive advantage by analyzing competitors and monitoring market trends. Helps optimize pricing and campaign strategies by analyzing customer demands.

Product Analysis

Trend Analysis

Campaign Management

Segmentation

SWOT Analysis

Competitor Product and Price Analysis

By analyzing the pricing policies, campaign strategies and sales channels of the products offered by rival companies, businesses are provided with a competitive advantage. This analysis allows for the revision of pricing strategies and more effective planning of marketing campaigns.

Features

Competitor Product Positioning Analysis
Comparison of Pricing Policies
Analyzing Competitors' Sales Channels
Cost Based Pricing Strategies
Dynamic Pricing Models
Instant Tracking Mechanism for Price Changes

Competitor product positioning analysis
The positioning strategies of the products offered by competing companies are analyzed to determine their place in the market. It is evaluated whether the products are competitive in terms of price, quality and features.

Comparison of pricing policies:
By examining the pricing strategies of rival companies, the company is able to manage its own pricing policies competitively.

Analyzing competitors' sales channels
By analyzing competitors' physical and digital sales channels, it is determined which platforms they are stronger on and the sales strategies of the companies are adapted accordingly.

Cost-based pricing strategies
allow businesses to determine pricing strategies based on product costs, thus optimizing profitability.

Dynamic pricing models
enable prices to be updated flexibly by developing automatic pricing mechanisms according to market demands.

Instant tracking mechanism for price changes:
Competitors' price changes are automatically monitored, allowing businesses to take quick action.

Market Trends and Demand Analysis

Future market conditions are predicted by analyzing industry developments, customer preferences, and product demand changes. With this analysis, businesses can update their product strategies and inventory management plans according to changing customer needs.

Features

Sectoral Growth and Contraction Analysis
Tracking Customer Demand Changes
Product Life Cycle Analysis
Determining Regional Market Trends
Evaluation of Consumer Habits
Data-Driven Market Forecasting

Sectoral growth and contraction analysis
analyzes sectoral growth and contraction trends in the market, allowing businesses to identify future opportunities and risks.

Product development and marketing strategies are directed by monitoring changes in customer demand and changes in consumer trends and shopping habits.

Product life cycle analysis:
Product renewal and development processes are optimized by monitoring the market positions of products and changes in sales processes.

Determining regional market trends
Sales trends in different regions are analyzed and strategies suitable for local markets are developed.

Evaluation of consumer habits
Customer preferences and spending habits are analyzed to create correct targeting and marketing strategies.

Data-based market forecasting
Using machine learning and big data analysis, future market changes are predicted and strategic decisions are based on more solid foundations.

Competitor Campaign and Discount Management

Comparisons are made based on this data by monitoring the campaigns and discount periods organized by rival companies. Businesses can strategically plan their pricing and campaign policies to gain competitive advantage.

Features

Evaluating the Impact of Competitor Campaigns
Seasonal Discount and Campaign Analysis
Competitive Pricing Strategies
Campaign Optimization and ROI Measurement
Campaign Management Based on Consumer Behavior
Dynamic Promotion Models

Evaluating the impact of competitor campaigns
The effects of competitor campaigns on sales are analyzed and data is provided that will provide strategic advantage to businesses.

Seasonal discount and campaign analysis
Campaign periods are optimized by taking seasonal fluctuations into account and appropriate discount strategies are determined.

Competitive pricing strategies
More advantageous pricing strategies are created through competitor price analyses.

Campaign optimization and ROI measurement
The return on investment (ROI) of campaigns is calculated and highly effective promotional strategies are determined.

Campaign management based on consumer behavior
Customer purchasing habits are analyzed to ensure that campaigns are planned to provide the highest impact.

Dynamic promotion models
Campaigns are quickly optimized and continuously updated with real-time data analysis.

Target Market and Customer Segmentation

The potential customer base is determined and the behavior of this group is analyzed. Sales volume is increased by developing strategies that will enable products and services to be presented to the target group more effectively.

Features

Demographic Customer Segmentation
Determining Regional Sales Potential
Analysis of Consumer Habits
Leveraging Customer Feedback
Segment Based Campaign Management
Planning Market Entry Strategies

Demographic customer segmentation
The customer base is analyzed according to criteria such as age, income level, profession, education level. In this way, effective marketing campaigns are created by determining special strategies for each customer group.

Determining regional sales potential
Customer trends in different geographical regions are examined to determine which regions have higher sales potential. Regional analyses enable businesses to use their resources in the most efficient way.

Analysis of consumer habits:
Customers' shopping tendencies, preferred products and purchasing frequencies are analyzed and product strategies that meet customer expectations are determined.

Utilizing customer feedback
Customer complaints and feedback are analyzed to increase product and service quality. It helps businesses increase customer satisfaction and loyalty rates.

Segment-based campaign management
The effectiveness of campaigns is increased by developing special promotions and marketing strategies for each customer segment. The advertising budget is used more efficiently thanks to correct targeting.

Planning market entry strategies
For businesses that want to enter new markets, it is determined which customer segments should be targeted. The most appropriate marketing strategies are created by taking into account competitor analysis and market trends.

SWOT Analysis

It enables the evaluation of opportunities and threats in the market by analyzing the strengths and weaknesses of the company. This analysis contributes to the competitive advantage of businesses by making strategic planning.

Features

Identifying the Company's Strengths
Identifying Weak Points
Evaluation of Market Opportunities
Identifying Competitive Threats
Long Term Strategic Planning
Strengthening the Company's Market Position

Identifying the strengths of the company:
The strengths of the company that increase its competitive advantage in the market are analyzed and how these advantages can be made sustainable is determined.

Deficiencies
in the company's internal processes, product quality or operational efficiency are analyzed and areas for improvement are determined.

Evaluation of opportunities in the market
New trends in the market, consumer needs and regulatory changes are examined and growth opportunities are presented to businesses.

Identifying competitive threats:
New strategies of competitors, economic fluctuations or sector risks are analyzed to ensure that the company takes precautions against potential threats.

Long-term strategic planning:
In light of the data obtained from SWOT analysis, competitive strategies for the future are developed. This process helps businesses create sustainable growth plans.

Strengthening the company's position in the market
Differentiating strategies are determined to increase the company's competitiveness in the sector and action plans are created to strengthen its position in the market.